Dear ETR Reader,

I’d only been to Aloha Dry Cleaners once before, back in the spring.

But my Wednesday morning visit this week provided both an unusual customer service experience and an interesting marketing lesson.

You see, I’m heading to France this weekend on a “secret mission” so I needed to drop off some dress shirts.

“Last name?”


“Oh, okay, welcome back. .. Charlie.”

I was already impressed. Not there in six months and they had my records retrieved, up and ready to go in about 1.5 seconds. At the Motor Vehicle Bureau this would take half an hour!

The cheerful young lady behind the counter provided another hint that something special was going on here.

I mean, really …

How happy would YOU be standing behind the dry cleaner counter eight hours a day? But this woman made me feel like I’d just handed her the winning lotto ticket simply for walking in the front door. And the fun was just beginning…

“Can I get these Friday afternoon?”

Usually when you ask for quick turnaround, there’s a grimace and a “Hmmmm”. Not today.

“No problem – what time?”

Next came the kicker.

“And would you like me to email you when they’re ready?”

How about that? An email from the local dry cleaners!

Now I’m loving this. No more guessing if my stuff is ready early, or worrying about forgetting about it.

Here is a small retail business that’s doing at least two things right.

They are focusing on excellent customer service and they are using the Internet to (presumably) build a customer list. If they play their cards right, they should significantly grow their business in the next 6 to 12 months.

Dear Nick,

I wanted to Thank You for the excellent service you provided me.

As a Casualty Assistance Officer in the South Florida area, my time is very limited to handle things that are important but not urgent.

I was invited (via short notice) to attend a formal Christmas Party. The day before the party, I found my dress blue uniform were more than a little snug. You quickly provided me reassurance that you could only have my pants altered but you could also have the jacket and pants cleaned and pressed.

You called me later to ask how much “adjustment” I needed and had my uniform ready to go hours before the party.

You and your team exceeded my expectations. I never thought you could do what you committed to and yet you did it with flying colors.

I’m so deeply grateful to have found you and will continue to recommend you to those who are looking for quality work by a business owner who says what he means and means what he says.

Douglas R. Maddox, Jr.
Casualty Assistance Officer

Department Of Army0001

Whether they’re cleaning or fiting locals’ favorite wardrobe items, Aloha Dry Cleaning and Alterations is in the business of making them look as good as new. When it opened in 1964, the store specialized in drapery work; it has since ventured into dry cleaning services, shoe repair and alterations.

“We also specialize in fire and flood restorations on houses, boats and wedding dresses,” says Manager Angela Burlone. “We really try hard to give to provide our customers with quality cleaning and great service.”

– Delray Forum

Dear Ms Burlone:

It is my understanding that Aloha Dry Cleaning has recently been named the Best Dry Cleaner in Delray Beach by the readers of the Delray Forum. It is with great deal of pleasure that I take this opportunity to congratulate you this remarkable honor.

Please accept my best wished for continued Success in your future endeavors. If ever I may be of assistance to you, please do not hesitate to contact me.

Bill Hager
State Representative
House District 87

Best Cleaners Recognition